Where beautiful smiles come together.

During my four years at Cayenne Creative, I served as a Designer and Art Director for our client, Birmingham Orthodontics, alongside account managers, Prestley Bramlett and Christina Hale, and project manager, Stacey Fell.

While the brand’s visual identity was established before my time on the account, I was able to help modernize the brand through photoshoot art direction, delightful characters, and data-driven creative strategy.

I led a two-day photo & video shoot at the lovely workplace and home of local photographer, Liesa Cole. I collaborated with digital media strategist, Caroline Taylor to optimize creative for paid social advertising.

I also partnered with copywriters, John Ennis and Andy Odum, to develop this cross-platform digital ad campaign. We also crafted pricing collateral with custom character designs.

Art Direction / PRint & Digital / Motion