Jewelry designed to empower

Whitney Wright, founder of Elia Fulmen Jewelry Co. and co-founder of Athena Collective, reached out to me to design a brand identity for her jewelry company all about empowering women. Elia Fulmen features 14k gold vermeil charms that women wear, share, and trade to form connections and community.

We collaborated on crafting a custom logo design, brand identity, and guidelines for her brand, as well as colorful shipping packaging and card designs. Each charm has a unique color, icon, and mantra.

We also designed a Shopify website and a social media strategy guide and high-quality content plan, as well as paid Facebook and Instagram ads to help Elia Fulmen grow in community, sales, and reach.