YMCA of Greater Birmingham

The Art of Belonging 

While I was working as an Art Director at Cayenne Creative, I was the lead designer for YMCA of Greater Birmingham’s creative.

I art-directed a three-day photoshoot, designed The Art of Belonging brand book in collaboration with writer, Dan Monroe, and created animated ads for display and social.

The photoshoot was shot by Leisa Cole across multiple YMCA of Greater Birmingham locations and featured real Y members.

Print / Art direction / Social / Banners